
Handbuilt, Custom Bike Wheels in London and the UK
We never ask you to compromise on your ideal custom bike wheels, nor should you ever have to!
We have the perfect custom bike wheels just for you
We are dedicated to supporting all types of cycling - from lefty wheels to 20 inch trials wheels. With our impressive range of custom, hand-built bike wheels, we do it all and more.
All wheels are hand-built to order, with a tolerance of 0.5mm lateral and radial deviation and a 5% tension variance. You wont find better!
We work with manufacturers from around the world to create your dream custom bike wheels. From pre-selected builds to fully customised set ups, come and see what we can do for you.
Our current lead time for builds is 1 week. For build with Hope parts, the lead time is currently 6 weeks.
Featured collection
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Corner Slicer
Regular price £170.00 GBPRegular priceUnit price per -
aero gains disc
Regular price £900.00 GBPRegular priceUnit price per -
Last Lap
Regular price £500.00 GBPRegular priceUnit price per -
Chase Leader
Regular price £400.00 GBPRegular priceUnit price per
Let customers speak for us

About Us
We are a group of bike mechanics and racers who have had enough of mediocre cycling wheels. The bike industry has some great options for most people but the ‘one solution fits all’ approach now feels less true.
This is where we come in. Our custom bike wheels are tailored to suit you and your riding.
With our range of custom-made bike wheels, we carefully select each component to ensure that parts are easily replaceable, light and durable.
All of our custom bike wheels are hand-assembled in Cambridge, UK by professional wheel builders with years of experience. We are proud to provide bespoke builds for cyclists across London and the UK.
Our mantra? Wheels that let you ride how you want.