custom cycling wheels in a field

Handbuilt, Custom Bike Wheels in London and the UK

We never ask you to compromise on your ideal custom bike wheels, nor should you ever have to!

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We are dedicated to supporting all types of cycling - from lefty wheels to 20 inch trials wheels. With our impressive range of custom, hand-built bike wheels, we do it all and more.

All wheels are hand-built to order, with a tolerance of 0.5mm lateral and radial deviation and a 10% tension variance. Plus our ledendary Guarantee and wheel build card. You wont find better!

We work with manufacturers from around the world to create your dream custom bike wheels. From pre-selected builds to fully customised set ups, come and see what we can do for you.

Our current lead time for builds is 1 week. For build with Hope parts, the lead time is currently 2 weeks.

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Featured collection

  • Corner Slicer

    £170.00 GBP
    £170.00 GBP
    track wheels, fixed gear wheelset, fixie wheelset, single speed wheelset, track wheelset

  • aero gains disc

    £900.00 GBP
    £900.00 GBP
    aero gains disc

  • Last Lap

    £500.00 GBP
    £500.00 GBP
    Last Lap

  • Chase Leader

    £400.00 GBP
    £400.00 GBP
    Chase Leader

Let customers speak for us

from 7 reviews
Beautiful Wheels!

Blown away with the quality of both these wheels and the level of service received!
Ordered on a Wednesday, realised I made a mistake and emailed asking for a change to be made, had a reply within two hours confirming the change would be made and the wheels would be dispatched the following day, which they were and I got them on Friday!

Brandon
Always Ride
Corner Slicer Wheelset Super!

Great wheelset, Look the part and ride well. The brass spoke nipples light up as you ride. Great value wheelset.

Brian Boyle
Corner Slicer
Spot on

Excellent quality, nice and light. Straight and true out of the box, nothing not to like. Recommend to anyone

William Ginieres
Always Ride
Corner slicer every day

Done over 3500 miles on these wheels, mainly off road and couriering in Scotland, with bikepacking trips including the badger divide. Initially I wasn't sure about the low spoke count, but was ensured they were bombproof and I can safely say now this is true. Super light wheels, super responsive handling, super quick, super strong, and super sleek. Still true as well.

Nick Cherry
Corner Slicer
Great wheel, good value, true

Have done about 100 miles on my new rear wheel, so far so good, nice and true and looks strong, Only downside is the freewheel is junk, immediately replaced it with a much better quality sturmey archer, otherwise well worth the money.

David Reeves
always ride rear wheel
durable and dependale

Been riding these every day for 4 months now with no issues. Still as smooth as the day they came out the box. Great Product

Fraser Newman
Always Ride
soo light

So responsive and can't quite get over how light these are. Would definatly recomend

David Hamilton
Corner Slicer
bike racer going around a corner on handbuilt wheels

About Us

We are a group of bike mechanics and racers who have had enough of mediocre cycling wheels. The bike industry has some great options for most people but the ‘one solution fits all’ approach now feels less true.

This is where we come in. Our custom bike wheels are tailored to suit you and your riding.

With our range of custom-made bike wheels, we carefully select each component to ensure that parts are easily replaceable, light and durable.

All of our custom bike wheels are hand-assembled in Cambridge, UK by professional wheel builders with years of experience. We are proud to provide bespoke builds for cyclists across London and the UK.

Our mantra? Wheels that let you ride how you want.

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