custom cycling wheels in a field

Handbuilt, Custom Bike Wheels in London and the UK

We never ask you to compromise on your ideal custom bike wheels, nor should you ever have to!

We are dedicated to supporting all types of cycling - from lefty wheels to 20 inch trials wheels. With our impressive range of custom, hand-built bike wheels, we do it all and more.

All wheels are hand-built to order, with a tolerance of 0.5mm lateral and radial deviation and a 10% tension variance. Plus our ledendary Guarantee and wheel build card. You wont find better!

We work with manufacturers from around the world to create your dream custom bike wheels. From pre-selected builds to fully customised set ups, come and see what we can do for you.

Our current lead time for builds is 1 week. For build with Hope parts, the lead time is currently 2 weeks.

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  • Corner Slicer

    Regular price £170.00 GBP
    Regular price Sale price £170.00 GBP
    track wheels, fixed gear wheelset, fixie wheelset, single speed wheelset, track wheelset
  • aero gains disc

    Regular price £900.00 GBP
    Regular price Sale price £900.00 GBP
    aero gains disc
  • Last Lap

    Regular price £500.00 GBP
    Regular price Sale price £500.00 GBP
    Last Lap
  • Chase Leader

    Regular price £400.00 GBP
    Regular price Sale price £400.00 GBP
    Chase Leader
bike racer going around a corner on handbuilt wheels

About Us

We are a group of bike mechanics and racers who have had enough of mediocre cycling wheels. The bike industry has some great options for most people but the ‘one solution fits all’ approach now feels less true.

This is where we come in. Our custom bike wheels are tailored to suit you and your riding.

With our range of custom-made bike wheels, we carefully select each component to ensure that parts are easily replaceable, light and durable.

All of our custom bike wheels are hand-assembled in Cambridge, UK by professional wheel builders with years of experience. We are proud to provide bespoke builds for cyclists across London and the UK.

Our mantra? Wheels that let you ride how you want.

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