About Us

We are a group of riders and mechanics that have a huge passion for our sport with over 20 years in the indistry.

Spokes breaking, Rims failing, spokes pulled through the hub, bearings disintegrating, you name it we’ve probably had it or seen it. As a result, we set about finding parts that we trust to take on real world conditions and not let you down.

We assemble our wheels meet real world requirements. We strive for perfection and am satisfied with no less. Our wheels are built so that you can take your riding in what ever direction you want. And not be limited by your conpoment.


Cycling is a fantastic sport due to the variety of things people do on bikes. From riding to work, riding for exercise, traveling across continents to fixed gear cyclocross, Brompton racing, the 90s MTB that is are still going strong as you race down a mountain. We could go on. This sport has grown into different forms and we are sure will continue to change. We love it for that.


We will always aim to support the niches of cycling as much as the more mainstreams. This is a big part of what makes cycling amazing is the new ways that people find of using this old form of transport.


Some of us race in fixed gear crits and in velodromes but have been disappointed in the mid-range wheels on offer so we have changed that and are looking for other small markets that are tired of being ignored by manufacturers. We are always open to suggestions as to what you want, no matter how big or small.


Have a requirement for the type of riding you do? Contact our sales at sales@noflex.co and we will see what we can do.