Custom Wheel Builds

So, you would like your own set of dream custom cycling wheels? Fantastic, you have come to the right place!

We deal with a range of companies to make sure that we can build the best wheels for you. From lefty bikes to fat bikes, we will always work to find the best solution for you.

hand building a custom cycling wheel

Our we charge for £55 labour per wheel for custom wheel builds plus the rrp of parts. This price includes 48 hour shipping.

All wheel builds are covered by our 3 month guarantee plus any manufacture warranties.

We don’t list all the parts we can get as we feel that gets very confusing for you quickly. The MAIN brands that we can get parts for are listed below with a short description of their strengths to help you understand the choices that we recommend. This far from all the brands we work with so let us know if you are after a specific brand or build.

You can find out more about our resedent wheel guru Rob here. He will be walking you though every step of the prosess and building your wheels up to our exemplary standards.

trueing a hand built road wheel

For personal custom cycling wheel builds:

1st           Contact us using the Form at the bottom of the page or at sales@noflex.co with what you are looking for in your dream wheels or if you have a specific build in mind.

2nd          Rob will come back to you with at least 2 options unless you have asked for a specific build. At this stage we will also include details of the lead time for the build.

3rd           We agree on the build and the time frame and we send you an invoice. All orders must be paid up front and no parts will be ordered till the invoice is paid.

4th           We order the parts, build your wheels to our high standards and ship them to your door!

5th           Lastly the most important part: you ride your dream wheels!

If you have questions, please let us know.

hand built custom road wheels in a feild

Some brands we work with 

DT Swiss= “Dt Swiss meticulously develops high-performance cycling components that provide a competitive edge to every ambitious cyclist”

Over the years DT swiss have developed some of the fastest hub on the market with strong yet light alloy rims for any discipline. The hubs are great for competitive racers with rims that we use for multiple builds.

Halo= “Halo started way back in 2000, and we’ve been on an epic ride ever since.”

And what a ride it’s been. Halo produce some of the strongest rims we feel with great hubs that are ready for the UK weather. If you are after an indestructible build with the feeling of speed look no further

Ridea=  “RIDEA was born in 2006 with one goal: to design bicycle and motorcycle components that we would be proud to use on our own bikes.”

So far, this statement has held true, Ridea are not well known but that doesn’t mean that the quality suffers, their road hubs can rival the best around at a fraction of the cost.

Pauls = “Pursuing perfection is what has always mattered. So, by default, having a traditional, predictable life never did.”

Our “go to” for bikes that don’t conform to what everyone expects. Some of the best machining of any company and with a range of hubs that let you change your bike to do whatever riding you want.

Hope= “our ethos is simple… we make high quality products, no sales waffle”

Stiff upper lip aside, Hope have kept that up. With mountain bike hubs and rims that are designed to take a pounding and come back for more. We use them when you want one hub to forget about and now a range of road bike hubs that keep the same qualities.

Extralite= We are not sure what the company statement is, but we are sure that waste not want not would be a good summary.

Not 1 gram of these hubs is excess weight, yet they still stand the test of UK ridding. Super light hubs with high quality bearings, these hubs are great for light builds where durability is still a requirement.

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